Publishers can play to their strengths in the Social world and compete effectively against the walled gardens. In this session, publishers will learn how to:

• Diversify revenue streams
• Increase reach and revenue
• Create unique opportunities for advertisers

Today’s customers are ubiquitous, and their journey is rarely a straight path. The touch points among that journey can produce data breadcrumbs in the form of cookies and IDs. Smart advertisers can take advantage of this data to uniquely connect with customers. However, as these data points start to erode from the ecosystem, can advertisers keep up and connect effectively in a post-ID world?

By analyzing the ephemeral data around the customer journey, it soon became evident that context could be the answer. In a recent study, we found that signals that come from where consumers are reading, viewing, shopping, and hopping on their digital journeys can provide as much insight on their behaviors as cookies ever could. Join us as we share these results—and the opportunities they present.

Growing concerns regarding consumer privacy are forcing everyone to rethink their identity strategies. As the era of the cookie draws to a close, The Trade Desk is collaborating with partners across the industry to craft a new identity solution that puts consumers in the driving seat. What should the new solution look like? What’s at stake for advertisers and publishers? How can we build something better for the needs both of internet users and advertisers, while avoiding the pitfalls of the past? With the future of the open internet on the line, there’s never been a more urgent time for the discussion.

Given the crucial role of trusted content publishers in keeping the public safe and well-informed, a more considered approach should be implemented. Our survey, UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour found that at 56% of respondents had an increased interest in news across in Australia during the height of the pandemic.

Join Unruly and our esteemed panel of experts to discuss how brands should approach advertising and in particular, keyword blocking during uncertain times. The panel session will be moderated by World Federation of Advertiser’s Global Alliance for Responsible Media lead Rob Rakowitz, debating which strategies will create value for advertisers, whilst supporting premium publishers to safeguard advertising revenues in the wake of COVID-19. As weapproach 2021, what does the industry need to do in order to reset and rebuild?