Hear how PepsiCo together with PHD dealt with a changing Covid19 landscape by reimagining and replanning a launch campaign this year and learn how you can apply these lessons to your business or clients.

Publishers can play to their strengths in the Social world and compete effectively against the walled gardens. In this session, publishers will learn how to:

• Diversify revenue streams
• Increase reach and revenue
• Create unique opportunities for advertisers

To help brands navigate the transition to CTV, Unruly conducted a global survey of over 4,000 consumers that builds on their previous research conducted in April 2020. The latest research identifies consumers’ attitudes to CTV, consumption habits and ad preferences five months after the global outbreak of the COVID-19 pandemic. As the pandemic has rapidly accelerated the growth of CTV, it’s more important than ever before that brands understand and embrace the medium. During this session, Unruly’s Insights expert Rebecca Waring presents the Australian findings, outlining what advertisers and publishers need to know to stay ahead.

Today’s customers are ubiquitous, and their journey is rarely a straight path. The touch points among that journey can produce data breadcrumbs in the form of cookies and IDs. Smart advertisers can take advantage of this data to uniquely connect with customers. However, as these data points start to erode from the ecosystem, can advertisers keep up and connect effectively in a post-ID world?

By analyzing the ephemeral data around the customer journey, it soon became evident that context could be the answer. In a recent study, we found that signals that come from where consumers are reading, viewing, shopping, and hopping on their digital journeys can provide as much insight on their behaviors as cookies ever could. Join us as we share these results—and the opportunities they present.

Growing concerns regarding consumer privacy are forcing everyone to rethink their identity strategies. As the era of the cookie draws to a close, The Trade Desk is collaborating with partners across the industry to craft a new identity solution that puts consumers in the driving seat. What should the new solution look like? What’s at stake for advertisers and publishers? How can we build something better for the needs both of internet users and advertisers, while avoiding the pitfalls of the past? With the future of the open internet on the line, there’s never been a more urgent time for the discussion.

In a world that keep changing, we must change our old habits and find new and exciting ways to earn trust and find loyalty.
In this presentation, Ayal Steiner, VP of global ad revenue in Outbrain, will take you through a journey of creativity and innovation and show you how stepping outside the traditional limitation of the ad-box, can open your brand to a whole new world of engagement and true connection with your audience.

We all know marketing data integration is top of mind for marketers right now, this was shown in our recent research, Datorama Marketing Intelligence Report for Asia Pacific. Our panelists all deal with data on a day to day basis, they will tell us about some of the issues they have faced with wrangling data, how they have managed these and the insights they have gained from doing this.

A panel of experts discuss why the demise of the cookie is a good thing for the industry and lay down their vision of how to succeed in this new cookie-less world.

The coronavirus pandemic has had a huge impact on the digital landscape. A recent Kantar study found web browsing has increased 70% since the global spread of COVID-19, but despite this huge uptick in media consumption, publishers are missing out on millions in ad revenue because of advertisers’ fears around having their ads appear next to COVID-19 related content.

Given the crucial role of trusted content publishers in keeping the public safe and well-informed, a more considered approach should be implemented. Our survey, UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour found that at 56% of respondents had an increased interest in news across in Australia during the height of the pandemic.

Join Unruly and our esteemed panel of experts to discuss how brands should approach advertising and in particular, keyword blocking during uncertain times.As we approach 2021, what does the industry need to do in order to reset and rebuild?