Sessions Overview

FEATURED KEYNOTE

True use of the Medium: Achieving Peak Programmatic

We’ve got the best tools in the shed but are we the best at using them? With programmatic advertising entering its third decade, it’s fairly safe to say we have sophisticated tools and experienced operators in the space. We have control but do we have creativity – are we operating in Expert Mode? Or is it time for us to recalibrate to achieve peak performance. Join Deirdre McGlashan to explore how to reach the full potential of programmatic advertising.

Brought to you by

Deirdre McGlashan

Deirdre McGlashan

Global Chief Digital Officer

TECH FOUNDERS PANEL

Global Tech Founders Panel:
Vision from the Top

A panel of tech founders share their unique experiences and opinions.
From recounting the problems that inspired their innovations, to predicting the future hot topics in the programmatic space together with their opinion on possible solutions.

Brought to you by

Harry Kargman

Harry Kargman

Founder & CEO

Adam Singolda

Adam Singolda

Founder & CEO

Anda Gansca

Anda Gansca

Co-Founder and CEO

Yvonne Adele

Yvonne Adele

MMS MC

FEATURED KEYNOTE

Time to recalibrate, reboot and rebuild advertiser’s relationships with programmatic?

The technology supporting programmatic continues to evolve and create new opportunities for advertisers to engage with consumers and drive value across the world wide web. However for many reasons, a significant number of advertisers are not engaging in the opportunities on offer, as evidenced by stalled levels of investment and a proportionately low spend compared with other digital channels, particularly social media, and the walled gardens. So, is this the right time to recast the benefits and opportunity programmatic offers advertisers, to re-frame their relationship with the trading methodology and rebuild revenue levels in the platform? Darren Woolley observes and advises advertisers on their marketing investment as CEO of TrinityP3 Marketing Management Consultants. He will share with you the opportunities to re-align the needs of advertisers with the opportunities of programmatic. And in the process understand and address some of the issues getting in the way of achieving the full potential.

Brought to you by

Darren Woolley

Darren Woolley

Founder & Global CEO

Yvonne Adele

Yvonne Adele

MMS MC

FIRESIDE CHAT

Planning in a changing world, a case study.

Hear how Pepsico together with PHD dealt with a changing Covid19 landscape by reimagining and replanning a launch campaign this year and learn how you can apply these lessons to your business or clients.

Brought to you by

Alex Pacey

Alex Pacey

Chief Product Officer

Eric Burke

Eric Burke

Brand Manager

Yvonne Adele

Yvonne Adele

MMS MC

FIRESIDE CHAT

How data and collaboration has lifted brand love for ASB

In this session ASB’s GM of Brand & Marketing – Shane Evans – will present the data driven insights & performance outcomes in relation to ASB’s “Ben & Amy” Brand and “Borrow the All Blacks” Business Banking campaigns in collaboration with Anthony Ord from Acquire…ASB’s programmatic activation Agency. If you are interested in how data & online media can be employed & optimized to deliver on Brand Love performance goals, make viewing this content a priority.

Brought to you by

Shane Evans

Shane Evans

General Manager, Brand & Marketing

Anthony Ord

Anthony Ord

General Manager Client Services

Yvonne Adele

Yvonne Adele

MMS MC

Keynote

How publishers can win in the Social world

Publishers can play to their strengths in the Social world and compete effectively against the walled gardens. In this session, publishers will learn how to:

  • Diversify revenue streams
  • Increase reach and revenue
  • Create unique opportunities for advertisers

Brought to you by

Michael Shaughnessy

Michael Shaughnessy

SVP, Operations & Partnerships

Keynote

Cookies Vs. Context – The Test for Efficacy

Today’s customers are ubiquitous, and their journey is rarely a straight path. The touch points among that journey can produce data breadcrumbs in the form of cookies and IDs. Smart advertisers can take advantage of this data to uniquely connect with customers. However, as these data points start to erode from the ecosystem, can advertisers keep up and connect effectively in a post-ID world?

By analyzing the ephemeral data around the customer journey, it soon became evident that context could be the answer. In a recent study, we found that signals that come from where consumers are reading, viewing, shopping, and hopping on their digital journeys can provide as much insight on their behaviors as cookies ever could. Join us as we share these results—and the opportunities they present.

Brought to you by

Chris Keune

Chris Keune

VP, Data Insights & Research

FIRESIDE CHAT

Identity 2.0 and the Future of Addressable Digital Advertising

Growing concerns regarding consumer privacy are forcing everyone to rethink their identity strategies. As the era of the cookie draws to a close, The Trade Desk is collaborating with partners across the industry to craft a new identity solution that puts consumers in the driving seat. What should the new solution look like? What’s at stake for advertisers and publishers? How can we build something better for the needs both of internet users and advertisers, while avoiding the pitfalls of the past? With the future of the open internet on the line, there’s never been a more urgent time for the discussion.

Brought to you by

Stephanie Famolaro

Stephanie Famolaro

Senior Director, Business Development, ANZ

Dan Stinton

Dan Stinton

Managing Director

Yvonne Adele

Yvonne Adele

MMS MC

FIRESIDE CHAT

Data Driven (R)evolution

The future of programmatic will depend on the upcoming battles that will probably change the way we transact and value media and data. With the uncertainty around the cookie, emerging media channels, a market without standardised measures, and advertisers questioning the reliability of data, this session will discuss how brands can leverage new media channels using the right data signals, sources, and metrics to reach the right customer and achieve business goals.

Brought to you by

Zane Furtado

Zane Furtado

GM – Technology and Innovation

 Phil Cowlishaw

Phil Cowlishaw

Head of AdCloud APAC

Yvonne Adele

Yvonne Adele

MMS MC

PANEL

Augmented Intelligence: the future of human/machine collaboration in Programmatic.

Artificial Intelligence has increasingly become a layer of decisioning and automation in our daily lives, let alone the Programmatic eco-system. We explore the concept and value of Augmented Intelligence in balancing the human/machine paradigm in Programmatic.

Brought to you by

Lee Davis

Lee Davis

Digital Performance Director

 

Roger Slater

Roger Slater

Head of Segments & Digital APAC

Juozas Petravičius

Juozas Petravičius

Commercial Director SEA

Angus Blackwood

Angus Blackwood

Commercial Director ANZ

Yvonne Adele

Yvonne Adele

MMS MC

FIRESIDE CHAT

Innovation Through an Always-On Media Strategy. Aligning Creative, Content and Media to drive business impact.

Always-On Media activities have forever been the holy grail for marketers. It’s easier said than done, considering different objectives, budget sources from disparate marketing teams, and manual adaptation from creatives. Learn how SAP ANZ shifted from campaign-focused media activities to an always-on media strategy, combining internal processes with holistic media and content planning, utilising creative technology to bring it to life.

Brought to you by

Travis Teo

Travis Teo

Co-founder and Executive Director

Viki Ghavalas

Viki Ghavalas

Business Marketing Operations Director

Benni Lucas

Benni Lucas

Digital Director

Yvonne Adele

Yvonne Adele

MMS MC

FIRESIDE CHAT

A sign of the future: programmatic outdoor.

Programmatic trading is heralded as the future of outdoor. Hear from Mediacom’s Nick Thomas, Head of Marketplace and Ben Whall, Programmatic Director on how Group M has developed an innovative approach to programmatic outdoor.

Brought to you by

Nick Thomas

Nick Thomas

Head of Marketplace

Ben Whall

Ben Whall

Programmatic Director

Yvonne Adele

Yvonne Adele

MMS MC

FIRESIDE CHAT

Just because we can, doesn’t mean we should

Learn from industry experts as they discuss what believe drives business outcomes with programmatic, and conversely what they believe are distractions.

Brought to you by

Qaseem Naim

Qaseem Naim

Head of Data & Tech

Matt Tohill

Matt Tohill

General Manager Customer Engagement and Digital Innovation

Yvonne Adele

Yvonne Adele

MMS MC

PANEL

On demand, on target and on your device – what does the future of TV look like?

This session will explore what the future of TV looks like – what is possible in CTV. Can CTV couple the best of ‘old’ TV with the power of digital to drive a fantastic viewer experience and positive outcomes for advertisers and publishers?

Brought to you by

Peter Barry

Peter Barry

Regional Director Australia & New Zealand

Jordan King

Jordan King

Director of Audience and Automation

Jodi Fraser

Jodi Fraser

Commercial Director

Yvonne Adele

Yvonne Adele

MMS MC

PANEL

How to succeed in a cookie-less world.

A panel of experts discuss why the demise of the cookie is a good thing for the industry and lay down their vision of how to succeed in this new cookieless world.

Brought to you by

Harry Kargman

Harry Kargman

Founder & CEO

 Lisa de Vere White

Lisa de Vere White

Director of Marketing, Consumer Acquisition

Antonia Farquhar

Antonia Farquhar

Head of media, Data and Content eBusiness, Strategy & Marketing

Angela Greenwood

Angela Greenwood

Director, Acquisition & Customer Marketing

Maria Grivas

Maria Grivas

Chief Data and Technology Officer

Yvonne Adele

Yvonne Adele

MMS MC

PANEL

How will programmatic shape client strategies?

New Zealand businesses have gone through a dramatic change in response to the social and economic events of 2020. Lindsay Mouat, CEO of ANZA, is joined by leading marketers to discuss how this new world is redefining the role of programmatic, today and into the future for clients.

Brought to you by

Chi Lo

Chi Lo

Director of Accounts, Australia & New Zealand

Nick Boulstridge

Nick Boulstridge

Head of Performance Marketing

Jane Stanley

Jane Stanley

CEO

Yvonne Adele

Yvonne Adele

MMS MC

PANEL

Reset and Rebuild for 2021: What Covid-19 has taught us about safeguarding brand reputation

The coronavirus pandemic has had a huge impact on the digital landscape. A recent Kantar study found web browsing has increased 70% since the global spread of COVID-19, but despite this huge uptick in media consumption, publishers are missing out on millions in ad revenue because of advertisers’ fears around having their ads appear next to COVID-19 related content.

Given the crucial role of trusted content publishers in keeping the public safe and well-informed, a more considered approach should be implemented. Our survey, UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour found that at 56% of respondents had an increased interest in news across in Australia during the height of the pandemic.

Join Unruly and our esteemed panel of experts to discuss how brands should approach advertising and in particular, keyword blocking during uncertain times. The panel session will be moderated by World Federation of Advertiser’s Global Alliance for Responsible Media lead Rob Rakowitz, debating which strategies will create value for advertisers, whilst supporting premium publishers to safeguard advertising revenues in the wake of COVID-19. As weapproach 2021, what does the industry need to do in order to reset and rebuild?

Brought to you by

David Haddad

David Haddad

Managing Director

Paul Blackburn

Paul Blackburn

General Manager Digital Revenue & Marketing Solutions

Gai Le Roy

Gai Le Roy

CEO