Sessions Overview
FEATURED KEYNOTE
True use of the Medium: Achieving Peak Programmatic
Brought to you by


Deirdre McGlashan
Global Chief Digital Officer
TECH FOUNDERS PANEL
Global Tech Founders Panel:
Vision from the Top
From recounting the problems that inspired their innovations, to predicting the future hot topics in the programmatic space together with their opinion on possible solutions.
Brought to you by


Harry Kargman
Founder & CEO

Adam Singolda
Founder & CEO

Anda Gansca
Co-Founder and CEO

Yvonne Adele
MMS MC
FEATURED KEYNOTE
Time to recalibrate, reboot and rebuild advertiser’s relationships with programmatic?
Brought to you by


Darren Woolley
Founder & Global CEO

Yvonne Adele
MMS MC
FIRESIDE CHAT
Planning in a changing world, a case study.
Hear how PepsiCo together with PHD dealt with a changing Covid19 landscape by reimagining and replanning a launch campaign this year and learn how you can apply these lessons to your business or clients.
Brought to you by


Alex Pacey
Chief Product Officer

Eric Burke
Brand Manager

Yvonne Adele
MMS MC
FIRESIDE CHAT
How data and collaboration has lifted brand love for ASB
Brought to you by
![Acquire DDM Logo[5] (1)](https://mms.imediaondemand.com/wp-content/uploads/2020/08/Acquire-DDM-Logo5-1.png)

Shane Evans
Practice Lead, Brand & Marketing

Anthony Ord
General Manager Client Services

Yvonne Adele
MMS MC
Register now
Keynote
How publishers can win in the Social world
Publishers can play to their strengths in the Social world and compete effectively against the walled gardens. In this session, publishers will learn how to:
- Diversify revenue streams
- Increase reach and revenue
- Create unique opportunities for advertisers
Brought to you by


Michael Shaughnessy
SVP, Operations & Partnerships
Keynote
Capturing the Connected TV Opportunity
To help brands navigate the transition to CTV, Unruly conducted a global survey of over 4,000 consumers that builds on their previous research conducted in April 2020. The latest research identifies consumers’ attitudes to CTV, consumption habits and ad preferences five months after the global outbreak of the COVID-19 pandemic. As the pandemic has rapidly accelerated the growth of CTV, it’s more important than ever before that brands understand and embrace the medium. During this session, Unruly’s Insights expert Rebecca Waring presents the Australian findings, outlining what advertisers and publishers need to know to stay ahead.
Brought to you by


Rebecca Waring
Global VP, Insight & Solutions
Keynote
Cookies Vs. Context – The Test for Efficacy
Today’s customers are ubiquitous, and their journey is rarely a straight path. The touch points among that journey can produce data breadcrumbs in the form of cookies and IDs. Smart advertisers can take advantage of this data to uniquely connect with customers. However, as these data points start to erode from the ecosystem, can advertisers keep up and connect effectively in a post-ID world?
By analyzing the ephemeral data around the customer journey, it soon became evident that context could be the answer. In a recent study, we found that signals that come from where consumers are reading, viewing, shopping, and hopping on their digital journeys can provide as much insight on their behaviors as cookies ever could. Join us as we share these results—and the opportunities they present.
Brought to you by


Chris Keune
VP, Data Insights & Research
FIRESIDE CHAT
Identity 2.0 and the Future of Addressable Digital Advertising
Growing concerns regarding consumer privacy are forcing everyone to rethink their identity strategies. As the era of the cookie draws to a close, The Trade Desk is collaborating with partners across the industry to craft a new identity solution that puts consumers in the driving seat. What should the new solution look like? What’s at stake for advertisers and publishers? How can we build something better for the needs both of internet users and advertisers, while avoiding the pitfalls of the past? With the future of the open internet on the line, there’s never been a more urgent time for the discussion.
Brought to you by


Stephanie Famolaro
Senior Director, Business Development, ANZ

Dan Stinton
Managing Director

Adele Wieser
Managing Director APAC

Yvonne Adele
MMS MC
FIRESIDE CHAT
Data Driven (R)evolution
Brought to you by
![Acquire DDM Logo[5] (1)](https://mms.imediaondemand.com/wp-content/uploads/2020/08/Acquire-DDM-Logo5-1.png)

Zane Furtado
GM – Technology and Innovation

Phil Cowlishaw
Head of AdCloud APAC

Yvonne Adele
MMS MC
PANEL
Augmented Intelligence: the future of human/machine collaboration in Programmatic.
Brought to you by


Lee Davis
Digital Performance Director

Roger Slater
Head of Segments & Digital APAC

Juozas Petravičius
Commercial Director SEA

Angus Blackwood
Commercial Director ANZ

Nick Barnett
Digital Marketing Strategy & Data Consulting

Yvonne Adele
MMS MC
FIRESIDE CHAT
Innovation Through an Always-On Media Strategy. Aligning Creative, Content and Media to drive business impact.
Brought to you by


Travis Teo
Co-founder and Executive Director

Viki Ghavalas
Business Marketing Operations Director

Benni Lucas
Digital Director

Yvonne Adele
MMS MC
FIRESIDE CHAT
A sign of the future: programmatic outdoor.
Brought to you by


Nick Thomas
Head of Marketplace

Ben Whall
Programmatic Director

Yvonne Adele
MMS MC
FIRESIDE CHAT
Thinking Outside the (Ad) Box
In a world that keep changing, we must change our old habits and find new and exciting ways to earn trust and find loyalty.
In this presentation, Ayal Steiner, VP of global ad revenue in Outbrain, will take you through a journey of creativity and innovation and show you how stepping outside the traditional limitation of the ad-box, can open your brand to a whole new world of engagement and true connection with your audience.
The secret sauce of ad relevancy
Brought to you by


Ayal Steiner
Vice President, Global Ad Revenue

Uttam Chakraborty
Head of Product Marketing

Andraz Tori
Head of Recommendations and Data Science

Yvonne Adele
MMS MC
FIRESIDE CHAT
Just because we can, doesn’t mean we should
Brought to you by


James Butcher
GM - Digital Media

Matt Tohill
General Manager Customer Engagement and Digital Innovation

Yvonne Adele
MMS MC
PANEL
GREAT OUTCOMES START WITH GREAT DATA
We all know marketing data integration is top of mind for marketers right now, this was shown in our recent research, Datorama Marketing Intelligence Report for Asia Pacific. Our panelists all deal with data on a day to day basis, they will tell us about some of the issues they have faced with wrangling data, how they have managed these and the insights they have gained from doing this.
Brought to you by


Brent Banning
Senior Director, Customer Success - Asia Pacific

Dan Taylor
Data and Analytics Director at Havas Media Group

Belinda Cooper
Director of Business Intelligence Operations

John Price
Executive Director, Data & Analytics

Yvonne Adele
MMS MC
PANEL
On demand, on target and on your device – what does the future of TV look like?
Brought to you by


Peter Barry
Regional Director Australia & New Zealand

Jordan King
Director of Audience and Automation

Jodi Fraser
Commercial Director

Yvonne Adele
MMS MC
Register now
PANEL
How to succeed in a cookie-less world.
A panel of experts discuss why the demise of the cookie is a good thing for the industry and lay down their vision of how to succeed in this new cookie-less world.
Brought to you by


Harry Kargman
Founder & CEO

Lisa de Vere White
Director of Marketing, Consumer Acquisition

Antonia Farquhar
Head of Media, Content & Data

Angela Greenwood
Director, Acquisition & Customer Marketing

Maria Grivas
Chief Data and Technology Officer

Yvonne Adele
MMS MC
PANEL
How will programmatic shape client strategies?
Brought to you by


Chi Lo
Director of Accounts, Australia & New Zealand

Nick Boulstridge
Head of Performance Marketing

Jane Stanley
CEO

Yvonne Adele
MMS MC
PANEL
Reset and Rebuild for 2021: What Covid-19 has taught us about safeguarding brand reputation
The coronavirus pandemic has had a huge impact on the digital landscape. A recent Kantar study found web browsing has increased 70% since the global spread of COVID-19, but despite this huge uptick in media consumption, publishers are missing out on millions in ad revenue because of advertisers’ fears around having their ads appear next to COVID-19 related content.
Given the crucial role of trusted content publishers in keeping the public safe and well-informed, a more considered approach should be implemented. Our survey, UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour found that at 56% of respondents had an increased interest in news across in Australia during the height of the pandemic.
Join Unruly and our esteemed panel of experts to discuss how brands should approach advertising and in particular, keyword blocking during uncertain times.As we approach 2021, what does the industry need to do in order to reset and rebuild?
Brought to you by


David Haddad
Managing Director

Paul Blackburn
General Manager Digital Revenue & Marketing Solutions

Gai Le Roy
CEO

Yvonne Adele
MMS MC
Following Ayal’s presentation, Yvonne Adele will sit with Andraz Tory, Outbrain head of algorithm and data source, and chat about the challenges that ad-tech platforms will face in the next months to come- Together they will confront some of the toughest questions that product marketers are facing nowadays. Join us in this fascinating discussion and learn how innovative thinking can take you beyond the cookieless world.